Franco Cologni’s new book entitled “Cartier The Tank Watch Timeless Style” is a must read for anyone interested in the understated elegance of this ultimate timepiece.
First introduced in 1916, the watch design was inspired by the armored tanks of the first world war, and while it had a certain American design direction, it has always had what Cologni calls the “French touch.” Needless to say, it has remained an iconic timepiece ever since. The design gained popularity by the 1920s, becoming the watch of choice for aristocracy, the super rich, and Hollywood royalty.
Cologni’s substantial tome chronicles the history of this timepiece from its inception through its many incarnations and developments, and includes brilliant photographs of some of the legendary style icons who helped make the Cartier Tank one of the most desired watches of all time.
Even as a very young man I was drawn to the beauty of the Cartier Tank, and managed to acquire one as a high school graduation gift! Currently one of my favorite versions is the Cartier Tank Divan.
For any Cartier enthusiast, this book is just the thing to help complete that growing design library.