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Cartier, The Tank Watch, Timeless Style

Franco Cologni’s new book entitled “Cartier The Tank Watch Timeless Style” is a must read for anyone interested in the understated elegance of this ultimate timepiece.

First introduced in 1916, the watch design was inspired by the armored tanks of the first world war, and while it had a certain American design direction, it has always had what Cologni calls the “French touch.” Needless to say, it has remained an iconic timepiece ever since. The design gained popularity by the 1920s, becoming the watch of choice for aristocracy, the super rich, and Hollywood royalty.

Cologni’s substantial tome chronicles the history of this timepiece from its inception through its many incarnations and developments, and includes brilliant photographs of some of the legendary style icons who helped make the Cartier Tank one of the most desired watches of all time.

My favorite Cartier Tank Divan

My favorite Cartier Tank Divan

Even as a very young man I was drawn to the beauty of the Cartier Tank, and managed to acquire one as a high school graduation gift! Currently one of my favorite versions is the Cartier Tank Divan.

For any Cartier enthusiast, this book is just the thing to help complete that growing design library.


James Andrew with Tamaso Saraceno installation - photo Scott McBee

James Andrew with Tamaso Saraceno installation - photo Scott McBee

The museum program mentions something about the merging of “…art, architecture, and science.”

Our immediate impressions were a bit more, let’s say, visceral (read, unabashedly boyish).

In fact, we couldn’t wait to climb aboard this unbelievably cool, adult-sized molecular jungle-gym/spaceship! It’s a stunning steel and plexi structure by Tamaso Saraceno and can be found perched on the roof of the Metropolitan Museum where it affords one some truly wild inter-dimensional views of the NYC skyline. Obviously this puts it high on the WIJW list of must-sees this season. There is a timed admission to enter the structure—make sure to pick up your ticket before ascending to the roof!

I’m sporting a Tom Ford era Gucci white, black and saddle leather jacket, Tom Ford “Regency” pants in pink & green silk cotton madras check, black and white stripe cotton shirt with French cuffs, “Nicolo” sunglasses, vintage moon stone cuff links, black, white and silver leather Gucci loafers, vintage Cartier Tank “Divan” watch and my fragrance is Creed Royal Water.

The 2011 Elle Decor Modern Life Concept House

James Andrew in an Aurelien Gallet interior. Photo by Lars Stephan

The announcement of the Elle Decor Modern Life Concept House had us thoroughly excited, and so we quite promptly set off to the High Line Park area to have a personal look. Elle Decor’s select “Designers to Watch” here are paired with leading modern brands, and we’re happy to report that these young designers came up with some truly stunning interiors—quite forward looking, in fact, while maintaining an appreciative eye to the past. The contrasting aesthetic within is refreshing and, perhaps not surprisingly, well balanced—this is an Elle Decor production after all!

I’m pictured (top) in Aurelien Gallet’s super sexy and richly atmospheric interior.

In rather stark contrast, I’m also photographed in a wonderfully ethereal room by Marie Turner.


Detail from the Elle Decor Modern Life Concept House.

Detail of a room by Sara Story whose travel to exotic lands inspires her work.

The EDMLCH is only open until June 5th, so do make a point to see it ASAP and be sure to work in a nice stroll along the new extension to the High Line Park!

Oh, and it should be noted that while you are enjoying your visit, your ticket sales go to benefit Housing Works whose dual mission is to end homelessness and AIDS – We here at WIJW have always found the combination of altruism and fine design totally irresistible!

I’m sporting a wild mix of patterns—Gucci white and black window pane plaid silk/cotton jacket, navy linen pin stripe pants, black patent belt and loafers in black, white, and silver leather, Tom Ford shirt in a midnight cotton dotted herringbone print, Yves Saint Laurent silk paisley and camouflage print pocket square, Cartier “Tank Divan” from Raj Tolaram and my fragrance is Creed Imperial Millesime.