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Cartier, The Tank Watch, Timeless Style

Franco Cologni’s new book entitled “Cartier The Tank Watch Timeless Style” is a must read for anyone interested in the understated elegance of this ultimate timepiece.

First introduced in 1916, the watch design was inspired by the armored tanks of the first world war, and while it had a certain American design direction, it has always had what Cologni calls the “French touch.” Needless to say, it has remained an iconic timepiece ever since. The design gained popularity by the 1920s, becoming the watch of choice for aristocracy, the super rich, and Hollywood royalty.

Cologni’s substantial tome chronicles the history of this timepiece from its inception through its many incarnations and developments, and includes brilliant photographs of some of the legendary style icons who helped make the Cartier Tank one of the most desired watches of all time.

My favorite Cartier Tank Divan

My favorite Cartier Tank Divan

Even as a very young man I was drawn to the beauty of the Cartier Tank, and managed to acquire one as a high school graduation gift! Currently one of my favorite versions is the Cartier Tank Divan.

For any Cartier enthusiast, this book is just the thing to help complete that growing design library.

6 Comments

  1. Dean says:

    James,

    I lusted after a tank when I was 12 years old. I finally bought one for my 50th birthday, and ended up trading it for a Cartier chronometer. I mostly wear a Rolex oyster that my father gave me,
    many years ago. It has an unusual blue face, and is in the hard to find medium size. Watches are a fabulous thing to collect, would love to see Ralph Lauren’s huge collection!

    Dean

  2. Oooooooooooooo………

  3. CD says:

    Two astounding timepieces and a breathtaking detail of an outfit on James!

    “Now” philosophy time on time and temporality:

    “The unity of infinity, the condition for that temporalization, must then be thought, since it is announced without appearing and without being contained in a Present. This thought unity, which makes the phenomenalization of time as such possible, is therefore always the Idea in the Kantian sense which never phenomenalizes itslef.”

    Jacques Derrida, Edmund Husserl’s Origin of Geometry, An Introduction by Jacques Derrida (1962), trans. John P. Leavey Jr. (Lincoln and London: University of Nebraska Press, 1989), p. 137.

  4. CD says:

    Dear James,

    Thinking of wrist decor, I often follow Gianni Agnelli’s sartorial noncomformity of sporting a wristwatch over the shirt cuff. As I prefer my relatively long barrel cuff to fit snugly at my wrist, I find Agnelli’s method to be quite functional. Otherwise the first thing I find myself doing when I arrive home is to hastily relocate the timepiece. Any critique or suggestions regarding this approach would be greatly appreciated!

    Cheers,

    CD

  5. James Andrew says:

    Hello CD,

    What a wonderful style icon to look to for inspiration in your own sartorial splendor.

    I find this idea not only chic but also quite functional.

    The Italian word ” Sprezzatura” an almost studied non-chalance of which Agnelli was certainly a master comes to mind.

    I am so grateful for your constant support and interest in what I am sharing here on WIJW?

    Thank You!

    Cheers

    JA

  6. I really like the one on the cover picture.

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