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Eau d’Italie, Paestum Rose

Paestum Rose from Eau d’Italie’s founders Marina Sersale and Sebastien Alvarez Murena and built by perfumer Bertrand Duchaufour.

While on our South Beach escape, we had the great pleasure of dining with our very dear friend and hotelier, Antonio Sersale of the incomparable Le Sirenuse Hotel.

Over a fantastic meal in the tropical settings of The Royal at the Raleigh Hotel, our conversation turned to our magical stay at Le Sirenuse last summer, and excitedly the seeds of an immanent return to Positano were planted!

Until such time as we can revisit, however, I’m comforted by the very next best thing to being there, and that is the Sersale’s Eau d’Italie, Paestum Rose.

Like everything that the Sersales do, their line of fragrances is utterly exquisite. With a captivating punctus contra punctum of luxuriant rose and warmer, spicier elements like pepper, coriander, patchouli, myrrh, and exotic woods, Paestum Rose is unusually versatile—suited well to both men and women alike—and while it possesses a deep and undeniably ancient underscore (Pasteum refers to an ancient Greco-Roman city known for its roses), its innovative complexities speak unquestionably to the present. Of course, words fall short, and so I urge you to experience the fragrance yourself!

Another way that I stay in touch with Le Sirenuse is through their lovely Le Sirenuse Blog. Established by the Sersales as an ongoing conversation with those who have come to stay at Le Sirenuse, as well as with those who dream of going there, you’ll find pieces written on many varied topics related to Positano, Le Sirenuse, and family life—recently they’ve been publishing a truly touching and oft times humorous series by John Steinbeck written about his visit to Le Sirenuse in the 50’s. Do click over for a delightful read!


  1. Guillaume Poupart says:

    I can almost smell the luxurious combination of rose and exotic woods through your beautiful description… Thank you for sharing James!

  2. Linda says:

    Interesting, haven’t been. Will check out the blog.

  3. James Andrew says:

    Linda – it is brilliant like everything the Sersales do- Perfection!



  4. James Andrew says:


    How fantastic to leave such a lovely comment here on WIJW!

    Thank You!

    I will give you a generous mist of Paestum Rose when you get back to NYC.



  5. Gayle Maccia says:

    This is such wonderful information and inspiration. You have managed to not only entice the soul, but the senses as well with this insatiable description. I want to run and catch a whiff of this beguiling aroma and be lifted into a slice of heaven!

  6. James Andrew says:

    Hello Gayle,

    So happy to hear that our sharing has brought you such joy!

    I look forward to your continued comments and feedback.



  7. fran says:

    Exquisite perfume!

  8. Segen says:

    James you are right on the noise with this ! I adore all the Eau D’Italie fragrances but my two favorites are Signature Eau D’ Italie and Paestum Rose! In fact after reading this…I shall wear Paestum Rose today as I run around NYC.

  9. robin says:

    cant wait to smell! LOVE the packaging….

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