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WIJW Hits German Television


WIJW is on German television!

Our lovely host, Niels Ruf, has been a major figure in German television for some time, having had his own late night show “Die Niels Ruf Show,” as well as having hosted German MTV – With a propensity for cutting edge entertainment, it’s not surprising that he also happened to have created one of the first blogs in Germany! (see “99 days of 99”)

You’ll have noticed I’m not wearing my usual Dior frames since guest and host on the Looki-Looki TV show are both outfitted with video camera glasses! I’m sure you’ll agree this does produce some truly unusual and oft times quite funny first person views throughout the piece.

We’ll be sure to bring you more from Ruf – until then, enjoy the show! Tschüs!

I’m sporting a royal blue cotton sateen jacket, a Pucci-esq print shirt, black patent belt with silver leather trim and grommets and black leather tote all by Gucci, silvery gray silk pocket square from Turnbull and Asser, Lanvin sand colored suede and gray patent leather sneakers, Cartier “Tank Divan” from Raj Tolaram and my fragrance is Creed Royal Water.


  1. Love it!!! Congratulations!

  2. That was the BEST! Congrats, James– I can’t wait to see more!

    “I think all girls should have pink fingernails…”

  3. I want 2b a millionaire as well darling!
    So happy for you~looki-looki


  4. DeanFarris says:


    Congrats !


  5. Brian Cook says:

    Fantastic James!! More More More!!!!!


  6. jon stone says:

    How cute are you?! 🙂

  7. Lil´Lilly says:

    wow that was an amazing interview!

  8. Lola Montes says:

    Me encantó la entrevista, realmente eres genial, el entrevistador muy simpático también.



  9. Cecilia Fuentes Ibarburu says:

    Jamestastic! Dear James, you will style the world!

  10. Christian Fuchs says:

    Congratulations! I loved the interview! Your german fans will be happy to see it!

    Big Hug,


  11. Christiane von Könemann says:

    Wunderbar mein Lieber! Das war ja super!



  12. Tom Cavendish says:

    fabtastic as always!!!!!!!!!!!!!!

  13. SQUI says:

    AHHH! Love it! That was wonderful and the comedic ending priceless!

  14. The aristocratic Ones says:

    We LOVE it! You are so smart James!

  15. Irina says:

    Nice to see you in video 🙂
    I’m your fan

  16. María La Torre says:

    Yo también estoy de acuerdo, es el blog de moda más exitoso del mundo! felicidades querido James!

  17. Marc de Paris says:

    Cheer up!
    There are funny moments in this TV show but I felt moved several times, for instance when you describe the time when you were younger and the way you became yourself. I am glad that german television aknowledges WIJW and I hope that the french TV will soon follow (So you would have more opportunities to come in Paris. I am so upset to have missed you when you were at the Hôtel Crillon!)

  18. James Andrew says:


    Thank You for your lovely comment! It is indeed a fun piece- sadly I am looking beyond hideous- next time I must insist on a hair and make up person.



  19. Congrats James!
    And don’t be too hard on yourself, you don’t look “beyond hideous” at all 😉

  20. Matt says:

    Great little clip!
    You should make some of the interiors you did and post them.
    Love to see more of your work,

    Cheers Matt

  21. Style Challenged Bob says:

    James, you rock. Just discovered your site and I’m envious at how well you put it all together. Loved the interview.

  22. Marc de Paris says:

    I agree with Z Fashion Blog, you are too hard on yourself.

  23. James Andrew says:

    Z Fashion Blog and Marc de Paris- Thank You!

    Bob- Hope what we share here will inspire you or at least give you a few good ideas.



  24. B says:

    I love you wearing sunglasses! Great video, you should publish more!

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