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House Beautiful Instant Room

Design by James Andrew.

Design by James Andrew.

I am beyond thrilled to be featured in the November 2011 issue of House Beautiful. Look for their super chic segment entitled “Instant Room.”

For the IR project, designers are given free reign to create. For me it was mostly a fabric story, but none the less an opportunity to produce a pared down representation of my aesthetic. I chose to celebrate an aspect of decoration that I feel has been a bit neglected, i.e. the use of gorgeous prints like a fabulous chintz from my friend at Christopher Hyland. I’ve selected “Mary’s Garden.” as it’s called, to set the tone and palette for my room. Its fresh colors create the perfect backdrop for interesting objects, contemporary art, exquisite antiques, fabric walls, curtains and sheers.

BTW, House Beautiful has embraced a particularly neat technological feature called digimarc. It works with an amazing smart phone app to enhance the magazine experience. By holding one’s phone over selected pages, one can activate videos. In this latest issue you’ll find a fab video of yours truly sharing some thoughts on style!

Pick up your issue of HB today and on page 54 you’ll see the rest of the story.


  1. Nick Zantop says:

    James, your HB feature is a big hit! I’m going to pick up a copy myself

  2. Dean Farris says:

    Dear James,


    Can’t wait to buy a copy…


  3. Dean Farris says:

    Oh I forgot, I just renewed my subscription!

  4. James Andrew says:


    Thank You!

    Yes I am getting some terrific feed back on this feature and hopefully a few new clients.



  5. Congrats darling!
    Is that a Damien Hirst on the wall?

  6. James Andrew says:

    Lenore Darling,

    Yes it is a Damien Hirst, I love the idea of mixing modern art with chintz and the most exquisite antiques.



  7. Dean Farris says:


    You have such a great taste level!


  8. Marc de Paris says:

    Wonderful drawing! congratulations.

    The floor makes me think of Piero della Francesca and Botticelli when they used the white and red pavement of the Piazza della Signoria in Florence, to study the perspective. I wish I could discover more drawings by you and by Scott.

  9. James Andrew says:

    Hello Marc,

    The floor in my “Instant Room” was taken from a room designed by the legendary interior designer – Kalef Alaton.

    Perhaps he was inspired by the pavement of the Piazza della Signoria in Florence.



  10. Very, very elegant. I don’t think I’ve ever wanted to move into an illustration before.

  11. Alix Jacobs says:

    LIKE. Now am on to your work…

  12. […] the page and you’ll see that we’ve made our way into another “Instant Room”! This month, James Andrew – the blogger behind fashion and interior design blog “What is James […]

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