WHAT IS JAMES WEARING? Rotating Header Image

Creed New York City

James Andrew at Creed

James Andrew at Creed - photo Lars Stephan.

To celebrate its 250th year, Creed opened its only boutique in the U.S. at 794 Madison @ 67th St in New York City. Creed, has served royal houses and discerning seekers of rarefied osmogues since 1760 – The privately held company has remained in the Creed family for generations with Créateur Pafumeur, Oliver Creed, now applying his family’s centuries of experience towards the craft.

Windsor by Creed.

Windsor by Creed.

As part of the celebration, Creed is offering to the public for the first time, Windsor, which was expressly created for King Edward VIII of England in 1936. A green citrus scent with a mix of British Gin, Jamaican lime, Scottish Highland Pine, “Duke of Windsor” roses, Bahamian orange, Canadian cedar and a touch of Australian Eucalyptus, Creed likens Windsor to a tour of the empire Edward once ruled, (and this is not simply a figurative tour since all of the ingredients were grown within the bounds of the British Empire). Only 320 bottles and 70 facons will be available in the United States and WIJW has one of them! I would strongly suggest that you place your order for this most elegant of olfactory offerings with all due haste!

Another favorite of the Duke and Duchess of Windsor was Citrus Bigarrade which means “bitter citrus” in French, and is redolent of the many exotic destinations the Duke and Duchess favored, – from the Bahamas, to Palm Beach, to Southern Spain. I’ll be sure to be wearing this to the upcoming Palm Beach Jewelry, Art & Antique show – more on that in a later post though.

For the modern day House of Windsor, Master Perfumer Olivier Creed created Royal Water as a “tribute to the next generation of The House of Windsor, Britain’s young royals.” A suitably understated yet regal fragrance, Royal Water has got to be one of my all time favorites!

Creed, Madison Avenue.

Creed, Madison Avenue.

Want to feel like a Windsor or perhaps just smell like one? Stop by Creed to satisfy your sniffer and take home a few of these fine bottled dreams for yourself.

I’m pictured at the uber luxurious Creed boutique on Madison Avenue stocking up on all my favorite fragrances, wearing my wedgewood blue cotton corduroy jacket and red feather weight micro ribbed cashmere turtleneck both by Gucci, vintage wool tartan Scottish scarf, herringbone wool tweed cargo style pants by Alexander McQueen, red leather gloves by Sermoneta, silver leather sneakers and glasses both by Dior.

Photo by Lars Stephan.

“To be overcome by the fragrance of flowers is a delectable form of defeat.”
– Beverley Nichols


  1. Dean says:

    Hi James,

    I love the”Irish Tweed” and also the “Vetiver” from Creed. I get them down here at Saks Fifth Avenue. Perhaps we can meet up when you are in PB ? Would love to see you again. The Hotel Chesterfield there is quite good. Have fun !

    Dean in Florida (Naples)

  2. Brad Sumner says:

    Have you tried the Vetiver? That one is delicious!

  3. i adore creed.
    it is clearly impossible to have just one favorite scent.

  4. Pearl Hammond says:

    I am so excited that Creed opened a boutique in NYC!

  5. Edie B. says:

    Creed should invent the Edie B parfum! I would suggest some blue water hyacynth with elder flower, my cats and racoons would love that too…….



  6. Pearl Hammond says:

    Wow, Royal Water, sounds great, I want to smell like a Windsor too 😉



  7. Paper Doll says:

    James, you look so handsome in that outfit…….it really suits you…….

  8. Tom Cavendish says:

    The boutique looks very beautiful, I want really want to buy some fragances there…….

  9. Absolutely in Love says:

    Dear James,

    I will ask them to make a new scent “James Andrew” for all the WIJW fans, that would be really cool!


  10. Maria La Torre says:

    Me fascinan los perfumes, especialmente si son de Creed, pronto me daré una vuelta en cuanto esté por NY!



  11. Aurelia Camargo says:

    The wedgewood blue jacket is my favorite!

  12. Adelaide says:

    I agree with Aurelia, this color is absolutely beautiful! I love the idea of a new Creed boutique!

  13. Monaco Girl says:

    WOW-in want one!

  14. Lola Montes says:

    Qué linda la presentación de las fragancias, no podía esperar menos de Creed! Y tú te ves magnífico con esa chaqueta y esos maravillosos pantalones!

    mil besos


  15. Christiane von Könemann says:

    Hört sich super gut an mein Lieber! Ich würde gerne ein Paar kleine Fläschchen für meinen Mann kaufen! Royal Water klingt besonders interessant!

    Alles Liebe

    Deine Christiane

  16. Super Trooper says:


  17. last summer I was totally in love with ‘erolfa’. love the history behind this scent, the titanic-story.
    I also love ‘silver mountain water’, the cassis-note… I LOVE IT!

  18. what can I do for you says:

    Creed is my favorite!

  19. Rachel Lynde says:

    love your cargo style pants!

  20. Happy to see you! says:

    I love it!

  21. Christian Fuchs says:

    You look great dear James, you have such an incredible taste!

  22. all the best says:

    You look wonderful as always sweetheart! I cannot get enough of Creed Silver Mountain Water – my all time favorite!

  23. A. says:

    That’s city chic, James!

  24. Karen says:

    I do hope you left the shop with a bottle of Green Irish Tweed! Love the Dior shads, by the way.

  25. SQUI says:

    Very urban chic… sporty even! I like it… very fresh!

Leave a Reply

Your email address will not be published. Required fields are marked *